Sony Electronics Corporation has announced the launch of the new BRAVIA XR TV series, including the MASTER Series Z9K 8K and X95K 4K Mini LED models, the MASTER Series A95K, the MASTER Series A90K and A80K 4K OLED models and the X90K 4K LED model.
2022 BRAVIA XR Lineup Highlights:
Cognitive Processor XR
Take sight and sound to the next level with Cognitive Processor XR. Our revolutionary processor in Sony BRAVIA XR TVs reproduces what humans see and hear, delivering an experience that’s incredibly lifelike. Images are cross-analyzed and enhanced, especially around focal points, to deliver true-to-life depth, exceptional contrast, and beautiful, vivid colors.
XR Backlight Master Drive
Powered by Cognitive Processor XR, the XR Backlight Master Drive uses a Sony-developed local dimming algorithm to control thousands of tiny, ultra-dense Mini LEDs with absolute precision and independence, delivering extraordinary brightness, stunning Impressive dynamic range, deep blacks, and beautiful, natural-looking colors.
Acoustic Surface Audio+/Acoustic Multi-Audio:
For a truly immersive audio/visual experience, these powerful features ensure sound matches exactly what’s on screen.
360-degree spatial sound personalization
Combined with BRAVIA XR TV, this technology provides a perfectly optimized spatial sound experience for neckband speakers such as Sony’s SRS-NS7, as well as select Sony headphones – all with minimal Configuration. A dedicated app even personalizes movie soundstages by analyzing the user’s individual ear shape.
Elevate your experience with Sony audio products
Sony’s new BRAVIA XR TVs are perfect for a range of Sony audio products, such as the HT-A9 home theater system or the HT-A7000 and HT-A5000 sound bars. 360 Spatial Sound Mapping is the new frontier of spatial sound technology and is the latest addition to the models HT-A7000 and HT-A5000. By calibrating the sound to the selected viewing room, the technology creates multiple phantom speakers optimally placed for a wider, more immersive movie soundstage. Using the Acoustic Center Sync feature, BRAVIA XR TV acts as a center channel with a home theater system or sound bar as part of a 360 spatial sound mapping setup, allowing the sound to perfectly match what’s on screen.
This innovative technology ensures users always have the best seat in the house by optimizing picture and sound quality. BRAVIA CAM also offers gesture control, video chat, and many other fun new experiences.
Ambient Optimization Pro
Users can connect their BRAVIA XR TV with BRAVIA CAM to enjoy TV like never before. BRAVIA CAM recognizes the user’s position in the room and their distance from the TV then adjusts sound and picture settings to make them just right.
Bring together over 700,000 movies, shows, live TV, and more from apps and subscriptions, and organize them seamlessly. Easily find what to watch with personalized recommendations and bookmark shows and movies to a single watchlist to keep track of what to watch. Users can even add to their watchlist from their phone or laptop using Google Search.
PREMIUM REMOTE CONTROL
Our new premium aluminum remote is easy to use and clean, with simplified buttons and backlighting, allowing users to see everything clearly even in the dark. Never lose your remote behind a sofa cushion again; with the Finder feature, users can tell the TV to find the remote and it will ring.
The BRAVIA CORE app is a pre-loaded movie service that redeems up to 10 current release or catalog feature films with the purchase of BRAVIA XR, as well as unlimited streaming of dozens of movies for up to 24 months on TV. Content is delivered in stunning visuals and expressive sound quality thanks to BRAVIA XR technology, Pure Stream and IMAX Enhanced. With BRAVIA CORE Calibration Mode, movies are automatically adjusted to the best picture settings for a truly exceptional home movie viewing experience. Over time, the app experience will be enriched with new features. BRAVIA CORE will be available on BRAVIA TVs in over 75 countries in 2022.
Netflix Adaptive Calibration Mode
A new display mode that utilizes Sony’s BRAVIA XR ambient light sensor to ensure artistic intent is preserved in all lighting conditions. Sony’s close collaboration with Netflix on this feature means viewers can enjoy Netflix content with accurate color, accurate contrast, and true-to-life motion, whether the content is viewed in a dark or well-lit environment.
Perfect for PlayStation
Pair your BRAVIA XR TV with your PlayStation gaming console for a great gaming experience. Only BRAVIA XR TVs can automatically adjust and optimize the picture to the best settings for your PlayStation console, whether it’s for gaming or watching movies. With immersive graphics and sound, users will feel like they are there. With 4K /120fps specified in HDMI 2.1, our TVs deliver smooth and clear motion for a responsive gaming experience.
Commitment to Sustainability
From the development process to the viewing experience, Sony is committed to sustainability. This year, some models feature Sony-developed SORPLAS, a 99% recycled plastic material that reduces the use of virgin plastic by up to 60%. The TV package has also been reduced in size by around 15%, with a significant reduction in ink (around 90%) and plastic (around 35%). In addition, BRAVIA CAM can recognize when the viewer is no longer in front of the TV and dim the display to save energy.